Yes, this IS definitely for the under 30. I'm over 30 and the very young dark haired girl waiting on me directed me where to go, but, I was on my own to find my size. She also lacked experience and how to be professional and I prefer help from a female. I will definitely be going back to JC Penney, the attendants ARE professional & experienced.

This is a fun place to shop for intimate apparel. It has a large assortment of under things to choose from. My daughter loves the PINK line, it is more geared for the under 30 crowd and has lots t-shirts, underthings and casual sporty skirts and capris. Don't forget to check all the fragrances, lotions and make-up. Overall it is a great shopping experience.